What is marketing?
Marketing is the process of creating relationships with consumers by making people aware of the product which matches their need.
- It is also about understanding the deep psychology of consumers and promote and sell the products according to the consumer’s needs.
Marketing contains a bigger set of activities and involves questions including
- Which product to build?
- Which customer segment to target?
- How to price?
- How to promote?
Major Type of Marketing
- Traditional marketing
- Digital marketing
What is Traditional marketing?
Traditional marketing is a conventional method of marketing. That is used for targeting the audience with many offline promotional and advertising methods.
F.m. , radio, TV, etc.
SMS marketing, telemarketing, etc.
Newspapers, Magazines, etc.
Flyers, Billboards, etc.
By Direct Mailing
What is Digital marketing?
Digital marketing is a modern method of marketing. Here marketing of products, services, and promotion via digital technologies.
It is more cost-effective.
It can target a niche specified audience.
It allows companies to analyze and quantify their campaigns.
It is fast and Real-time results.
We will fully describe about Digital marketing in to next part of this series.
“Business has only two functions – marketing and innovation.” ~ Milan Kundera
We will fully describe Digital marketing into the next part of this series.
Thank you! Keep learning, keep growing! 😄