In the world of Search Engine Optimization (SEO), there are two main categories that can help improve your website’s ranking: On-Page and Off-Page SEO. But before we dive into the details of these categories, it’s important to understand what Search Engine Crawlers are and how they work. Search Engine Crawlers, also known as spiders or bots, are programs that automatically browse the pages on the internet and index the content they find. This information is then stored so that users can search more efficiently. In this article, we’ll explore the ins and outs of Search Engine Crawlers, On-Page and Off-Page SEO, and the tools and software that can help you optimize your website’s ranking.
A web search engine or Internet search engine is a type of software system that helps users to search and locate information on the World Wide Web. Users give the textual web search query to a search engine and it provides the result.

Web search engines and Most of the other sites use Search Engine Crawlers to update their web content or indexing of other sites.

Search Engine Crawlers?

Search Engine Crawlers are programs or scripts that automatically browse the pages on the internet. It is also called the spider, Web crawler, spider bot. The purpose of Search Engine Crawlers is to do indexing of every web page and store them so users can search more efficiently.

On-Page and Off-Page SEO:

On-page SEO:

it is also known as “On-Site SEO”. It covers all of the basic SEO measures that can be performed directly on a website. And helps to grow the ranking position on the Search engine. Here are the biggest factors included.

1: Meta Tags: Meta tags are part of the HTML tags that describe your page content to search engines and website visitors. there are many types of meta tags. there are some important tags.

1.1: Meta description: It is an HTML attribute that provides a brief summary of a web page.you can put your targeted keywords in the Meta description tag of each page on your site.

Code Sample:

<head><meta name="description" content="Scope of Digital Marketing: Today's era everyone connected to the internet. According to We Are Social, the average individual spends only"></head>

1.2: Title Tags: It is an HTML element that specifies the title of a web page.you can put your targeted keywords in the title tag of each page on your site.

Code Sample:

<head><title>Scope, Career, and Channels of Digital Marketing | Apoorve Verma | Digital Marketing #2</title></head>

1.3: Alt Tag for images: It is a Description of the image. We can also say it Specifies an alternate text for an image.

Code Sample:

<img src="https://i1.wp.com/apoorvverma.in/wp-content/uploads/2019/12/imageedit_1_8739674874.png" alt="image of Apoorve Kumar Verma">

2: Page load speed: Page load speed is a measurement of how fast the content on your page loads.

There some tips for increasing your website speed.

  • Minify CSS, JavaScript, and HTML (Click Here)
  • Optimize images (Click Here)
  • Use content distribution network(CDN)
  • Improve server response time
  • Leverage Browser Caching (Click Here)
  • etc.

3: URL structure:  URL is human-readable text that was designed to replace the numbers (IP addresses) that computers use to communicate with servers. it identifies the file structure on the given website.

protocol://domain-name.top-level-domain/path/?query_string#fragment

4: SSL/HTTPS: HTTPS is a secure extension of HTTP. Websites that install and configure an SSL/TLS certificate can use the HTTPS protocol to establish a secure connection with the server.

5: Internal Linking: Basically the internal linking is a type of process where we create a hyperlink on a web page to another page or resource.

6: Headings: Headings are defined with the <h1> to <h6> tags.<h1> defines the most important heading. <h6> defines the least important heading. search engines give them a little more weight than your other page copy.

Code Sample:

<h6>Apoorve Kumar Verma</h6>

7: Page content: The content on your pages needs to be grammatically correct and also useful to people.

8: Mobile-Friendly (Responsive): A large majority of web traffic is viewing the sites from a mobile device – at least 37.38% to 48.33%. That is why we need a responsive website. You can achieve a more customized mobile experience with a responsive design.

9: User-friendly navigation, SiteMap, etc.

Off-Page SEO:

It is also known as “off-site SEO”. It refers to techniques you can improve your website authority, Page Rank and position of a web site. It is also providing good exposure for your website. Many people think link building is the only option for off-page SEO. But it is not only that.

1: Link Building: Link building is one of the most effective ways of off-page SEO. Basically, by building links to your website, you are trying to gather as many ‘votes’ as you can, if you are able to get many votes for your websites then you can bypass your competitors and rank higher. Simply, If people like your articles or post and mention it on their blog. Then this is like telling the search engines that this page has good information. The more you got link count the more your website ranking grows.

2: Social Media Marketing: Social media marketing is the use of social media platforms like (Facebook, LinkedIn, Instagram, Twitter, Google+, etc. ) and websites to promote a product or service. Social media sites are “nofollow”, but this does not mean that they do not have any value. It can boost your ranking, traffic.

3: Answer Questions: Find Questions & Answering website or forums that are related to your sites and actively participate on that website Provide Best Answer and also Attach link of your post that is related to Ask Questions.

4: Search Engine Submission: Search engines find out the site online, but it will take time. So for the fast process, we should submit the website to the most popular search engines. Like; Google, Bing, Yahoo, etc.

5: Blogging, Brand Mentions Comment link, etc.

Tools & Software for SEO:

1: Google Search Console: To check indexing status and optimize visibility of Your websites. [Free]

Link: https://search.google.com/search-console

2: Mobile-friendly test: To Check Your website Mobile friendly or not. And Test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores. More usage tips. [Free]

Link: https://www.google.com/webmasters/tools/mobile-friendly/

3: KWFinder: To find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). [Paid]

Link: https://kwfinder.com/

4: Ubersuggest: To analyze the Whole website and it is a very useful keyword research tool. [Free]

Link: https://neilpatel.com/ubersuggest/

5: PageSpeed Insights: To check website Website Speed and Performance Optimization. [Free]

Link: https://developers.google.com/speed/pagespeed/insights/

6: Woorank: One of the best SEO analysis tool. [Free]

Link: https://www.woorank.com/

7: Google Trends: Search for keywords in any country and receive information around it like top queries, rising queries, interest over time and geographical locations depending on interest. [Free]

Link: https://trends.google.com/trends/

8: Keyword Tool: it is the best alternative to Google Keyword Planner.[Free]

Link: https://keywordtool.io

9: Google Keyword Planner,

10: SERPWatcher – For Rank tracking.

11: SERPChecker – For Local SERP analysis

12: LinkMiner – For Backlink Analysis

13: SiteProfiler – For SEO metrics ,etc

WordPress Best Plugins:

Thank you! Keep learning, keep growing! 😄